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Another line from the 2005 Stanford address, and the one most often reduced to career advice. Jobs framed it as a claim about quality rather than about satisfaction.

His argument is that exceptional work demands a volume of attention and revision that obligation alone cannot sustain. Discipline can produce competent output indefinitely; it rarely produces work that stands out, because the marginal effort that separates good from great tends to be given voluntarily or not at all.

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